There are areas in the city where you find gigantic depictions of beautiful women on advertising billboards, often half naked, contrasting against the hard rectangular buildings and the rest of the environment. In a way, they are humanizing the environment. In another way, they can be alienating, because their message of perfect glamour is so insistent. Or, sometimes, they even look like they don’t belong where they are. I guess it may all depend on one’s mood.
This one is near the Roosevelt Island tram and the 59th Street Bridge, so oncoming cars and people standing on the tram and the platforms over the street will see her. The branches have softened and integrated her somewhat. Here are two more examples near Houston Street. One is more daring than most since the model is close to exposing her entire breasts (not done in the U.S. in public advertising). The other shows a model’s face, duplicated and inverted, integrating it into the architecture it adorns and acts as an ad for.









