If you’re the type of person who likes a party and trusts the advice of Justin Bieber, Taylor Swift, and Kendall Jenner, campaigners for the event, Fashion’s Night Out might be to your liking. Over 700 stores throughout New York City participate in this annual, international event. Here, in SoHo, the streets were overflowing and abuzz with fashionistas.
Participating stores are open late – it’s an opportunity to shop of course, and there are also musical performances, free drinks, special deals, and fashion designers and celebrities like Kanye West, Kim Kardashian, Kate Spade, and Cyndi Lauper. From Manhattan to Milan, Atlanta to Australia, the after hours shopping extravaganza celebrated its fourth year. With stores in over 500 cities nationwide, FNO was bigger and better than ever before. Their mission statement:
Fashion’s Night Out is an unprecedented global initiative created in 2009 to celebrate fashion, restore consumer confidence, boost the industry’s economy during the recession, and put the fun back in shopping! In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York.
New York City, along with Paris, Milan, and London, is one of the world’s principal fashion capitals. New York is headquarters to more than 900 fashion companies and hosts one of four major Fashion Weeks. It is home to many Creative Experts and top fashion design schools, such as Pratt Institute, Parsons School of Design, and FIT. Fashion is a major part of the city’s economy – fashion manufacturing is 31% of all manufacturing jobs in New York City. The garment district is one of the few remaining manufacturing industries left in New York. The city’s fashion retail market is the country’s largest, generating over $15 billion in sales annually.
Personally, I do not partake in the event, but for those that do, it’s the biggest party in town. Fashion’s Night Out…


Except for the poor brain surgeon whose car was trashed with him in it because some addled guy on a bicycle picked a fight with him!
http://www.thevillager.com/?p=7311
Mary – thanks for the reminder. I forgot about that.
Where is this located in the city. I’m not from there so I am sure everyone else knows!
Cheri,
The photos and video were taken in SoHo. However, the event is celebrated citywide.
Illusion is such a necessity of fashion.